A quarter of OtterlyAI's revenue now comes from ChatGPT and Claude — and according to GA4, that channel barely exists. In this talk I'll open our books: how we discovered the gap between last-touch attribution (0.1% from Claude) and self-reported attribution (10.6%), why users from Claude actually spend more than users from Google, and how we rebuilt our reporting around an AI search funnel. Then the practical part: the tactics that got us cited — YouTube optimization, active Reddit communities, guide content, press distribution — and the ones that did nothing, from llms.txt to schema markup for ChatGPT. Everything backed by 30+ experiments and 200M analyzed AI citations, so you leave with evidence, not opinions.