BrightonSEO

AEO/GEO Myths Busters: 5 things you can really do to drive your conversion & more traffic to your store.

Brighton, October 2026

Right now, an AI assistant is recommending someone in your category. The most important question is: Are they recommending your brand?

Your next customer might never see your website. They will see the answer. Christian Hustle, GEO Evangelist at Uberall, breaks down how data across hundreds of thousands of locations shows about how AI assistants decide who to recommend. He takes ten things the industry repeats about AEO/GEO and shows what the evidence supports, starting with the difference between SEO, AEO and GEO.

You will leave with realistic, actionable steps, tied to traffic and conversions rather than visibility scores.

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