BrightonSEO

AI Search Accuracy and Misinformation with Google's AI Overviews

Brighton, October 2026

In this talk, Kirsty will explore the accuracy of Google’s AI Overviews and the risks of misinformation from a government perspective. She will share findings from research into where these AI-generated answers get things right, where they go wrong, and what factors appear to influence their accuracy. The session will also look at the real-world impact of AI errors in search and what this means for organisations whose content is surfaced in AI-driven results.

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