Shopify is widely regarded as an SEO-friendly platform but its default behaviour can introduce technical SEO challenges that are easy to overlook. Some require deeper investigation, while others involve balancing SEO with functionality and business needs.

In this talk, Margaux will explore the Shopify-specific technical behaviours that standard SEO audits often miss, explaining why they matter, how to identify them, and how to decide on the most appropriate course of action. Attendees will leave knowing where to look during a Shopify technical audit, what to check before launching a new Shopify site or migration, and the practical steps they can take to keep a Shopify site technically healthy as it grows.