Ask ChatGPT to recommend a product and you'll get an answer. Change one sentence about who's asking, and you'll get a completely different one. New research shows up to 75% of AI brand recommendations swap when the customer changes. That means the generic prompts your tracking tool runs are measuring a buyer who doesn't exist.

In this talk, I'll show you why AI visibility has to be measured through your customers' eyes, the persona and prompt-tracking mistakes almost everyone is making, and exactly how to fix them. You'll learn how to research the prompts your real buyers actually use, build personas the way the researchers do, and set up a tracking library that tells you who your brand shows up for, not just whether it shows up.