In this talk, Peec AI's Malte Landwehr shares learnings from tracking the appearance of 1 million+ products across 250 million+ ChatGPT conversations, showing how to influence which products ChatGPT recommends.

Malte will show the most visible brands and shops in the UK, then walk through the levers that actually matter: product attributes, fanout terms, the landing pages ChatGPT uses during grounding, and the product feed.

Participants will walk away with concrete and actionable advice.