In this talk, Mo will show how the gaps in your team become gaps in your search strategy. When the people you hire and promote all think alike, disabled, neurodivergent, multilingual and multicultural users rarely make it into keyword lists, personas or briefs. They don't complain, they just leave, so they never show up in your data. Mo will share what that costs and introduce the ROOM audit, a simple four-question framework any SEO team can use on Monday to find the users they've been leaving out.