People aren’t just searching Google when they’re looking for products and places to buy from.

And as AI-powered search platforms transform how consumers discover and buy, consistent visibility in these platforms is becoming critical to drive ongoing growth.

One of the key contributors to being visible is third-party product mentions across press publications. This means that product PR - long a staple of PR strategies - now plays a pivotal role in helping brands and their products surface across platforms and experiences like ChatGPT and Google’s AI Overviews & AI Mode.

In this session, Amy Gibson, Strategy Director at Digitaloft, will:

Unpack why product PR is key to winning visibility in the era of AI Search
Showcase the types of product coverage that’s powering AI-powered results for different kinds of searches
Share practical tips for landing high-value coverage for your products
Reveal the types of product PR campaigns that consistently drive visibility, traffic, and sales
Showcase real-world examples of impactful product PR campaigns and the results they delivered