AI search teams now have access to more data than ever: prompts, citations, competitors, mentions, sources, visibility scores, and more. But more data does not automatically mean better decisions.

This session will show how to build a practical AEO program around the data that actually matters, so your team knows what to track, what to ignore, and what to work on next.

Attendees will learn how to:
- Choose the right prompts and customer journeys to track
- Find where competitors are winning and why
- Separate useful signals from vanity metrics
- Prioritize the opportunities most likely to improve visibility
- Turn insights into an execution plan the team can actually run
- Use automation where it helps, without replacing human judgment

The goal is simple: less noise, better priorities, and a clearer path from AEO data to action.