E-commerce technical SEO audits often appear complete while the issues that have the biggest impact on organic performance remain hidden. Modern websites generate technical signals across multiple tools and data sources, making it easy to miss the real cause of crawling, rendering, and indexing problems.

In this talk, Vittoria will share a practical framework for auditing modern e-commerce websites beyond the standard checklist. She will show how to connect findings from crawls, rendering, Google Search Console, Merchant Center, structured data, and server signals to uncover issues that are easy to overlook and prioritise the fixes that matter most.

Attendees will leave with a practical approach to investigating complex technical SEO issues, improving the quality of their audits, and making better decisions for large, multilingual e-commerce websites.