Yesterday, measuring performance in search was a simple question of where does my site rank for a keyword? Occasionally alongside the MAGIC of search volume.

Today, search has evolved. Our inboxes are bombarded with "Do LLM models know that we're a bold, authentic and customer obsessed brand?", "How do social channels perform across organic search and did my YouTube video trend on Google Discover?" and, most excitingly, "Are we agentic ready and know how frequently we are the recommended seller for 100k global trade item numbers?".

In this talk, Peter will be attempting to demystify the new landscape and help you measure the things that matter today (and hopefully tomorrow).