Newsrooms operate under the strict YMYL magnifying glass: dozens of daily articles, a 24-hour content lifespan, and millions of critical eyes. To rank, news sites can’t just optimize keywords: they have to build high-level E-E-A-T on a relentless production line. But how does that rapid authority translate to traditional SEO?

Drawing from her experience across a dozen major news outlets and magazines DPG Media, Sophie takes you behind the scenes of a newsroom. Discover how the ranking factors in news SEO can be reverse-engineered to boost trust, organic visibility, and conversions on any non-news site.