Learn about the latest updates to Google Business Profiles and Local SEO so you can stay ahead of the competition. In this fast-paced session, Greg will share the latest updates to GBP, including AI search visibility, AI map packs, the AI-powered "Ask Maps" feature, using Gemini to edit your GBP, and updates to the review guidelines. You'll learn the latest tactics to help boost visibility and make a killer first impression with potential customers and you'll leave with a detailed GBP playbook for 2026 and beyond.