Every prompt you send has a price tag nobody's talking about. In a world where 71% of marketers use AI daily, digital PR teams are quietly running up an environmental bill, one outreach email, one generated image, one iterated press release at a time. For this talk, Amy will put hard numbers on the problem, and share a practical framework to work smarter without sacrificing output or results. No guilt trips. No greenwashing. Just honest data on where your AI workflow is leaking energy and business costs, and changes you can make before your next campaign goes live.