Everyone's telling you to optimise digital PR for AI search and almost nobody's showing you how to prove it's working.

In this talk Jane covers both halves: how to structure campaigns and pick story angles that actually get cited by AI tools, which publications and formats carry the most weight (and which are wasted effort), and the reporting framework JBH uses to demonstrate GEO impact to sceptical stakeholders and budget holders. It's built on real PR data, not theory, and designed so you can change something in your very next brief.