For agency owners, CEOs, and directors deciding how to sell AI search. Clients do not want GEO. They want to be the name the AI recommends when a buyer asks the question right before they choose. This talk breaks down what clients actually pay for, why the old way of pricing and pitching search no longer works, and how to package, pitch, and close an AI search offer built around the specific buyer questions a client must win. You will leave with a simple way to define, price, and close a GEO offer that renews, plus an honest account of the mistakes that cost money first.