BrightonSEO

Stop Teaching Juniors to Audit Like Robots

Brighton, October 2026

In this talk, Michael will demonstrate why fostering technical curiosity is far more valuable than simply running an automated crawl. He will showcase how automating the basics allows juniors more time to manually investigate technical issues where the original flag from the tool, might not be the underlying issue damaging performance. The difference between auditing like a robot vs auditing critically, having a healthy degree of suspicion for tools, and actually experiencing the site is the difference between a site export, and a true technical audit driving impact for websites.

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