Link spam is everywhere right now, and the pressure to join in is real. Cheap links, mass outreach, marketplaces full of junk. It's tempting when competitors seem to get away with it.

This talk is about building links the right way while all that noise is going on. Tamara will show what strong foundations actually look like, where marketplaces and vendors go wrong, and how to spot the pitfalls before they cost you.

Attendees will leave knowing how to:

Build a link profile that holds up, instead of one that needs cleaning up later
Spot the spam tactics that look fine until an update wipes them out
Apply a framework that filters for quality links every time