"In a world obsessed with reach, rankings and algorithms, visibility is only half the battle. In this talk, Chloe Blades explores the psychology behind why some brands are instantly forgotten while others become recognised, trusted and chosen.

Blending consumer psychology, neuromarketing and personal branding, Chloe will unpack what happens after someone discovers you — and the psychological principles that turn attention into memory, trust and long-term brand preference.

Attendees will leave with practical, psychology-backed strategies to build a brand that doesn’t just perform for the algorithm, but stays in people’s minds long after they’ve stopped scrolling."