Your customer ‘discovered’ five times before ever opening Google. They browsed a FYP feed, explored a Reddit thread, a saved Instagram post, and a YouTube comment section. By the time they searched your brand name, their decision was already made.

This talk follows a typical buying journey across every surface it touched, and shows where organic media sits in that journey - not as a brand channel - as the first moment of discovery. We'll then assess what this means for 'Search' marketing.