Product page SEO is often discussed in terms of surface-level optimisations, but the biggest performance gains usually come from the underlying technical and structural systems powering the page.

In this talk, David will explore the architecture behind high-performing ecommerce PDPs, including variant handling, canonical logic, structured data implementation, and internal linking systems. Attendees will leave with practical frameworks, real-world examples, and developer-ready approaches they can apply immediately to improve organic visibility and commercial performance.