Digital PRs are often judged on links, coverage and domain authority. Those metrics can be useful, but they don't answer the questions stakeholders and senior leaders really care about: What impact did it have? Did it help us grow? And most importantly, did it make us any money?

In this session, Harriet will share how she approaches measuring the commercial impact of digital PR, from regional campaigns and trust-building activity to demonstrating the value of where links point and how they contribute to traffic, conversions and revenue.

She'll also explore one of the most overlooked parts of digital PR: delivering results is only half the job. The other half is communicating their value in a way that gives stakeholders confidence, secures buy-in and demonstrates PR's role in driving business growth.

Attendees will leave with practical frameworks for measuring what matters, communicating commercial impact and confidently answering the questions every digital PR is eventually asked: What impact did it have? Was it worth the investment?