Your tags are firing. Preview mode suggests everything is working as intended. But the data still doesn't look right.

Consent sequencing, race conditions, timing conflicts between your CMP and your tags. All are invisible to the tools most of us audit with.

Using a real client case where a spike in Unassigned traffic came down to a gap of roughly a quarter of a second, I'll walk through the audit I now run on every GA4 setup I've never seen before and the trick that saved me hours of head scratching.