In this talk, Susan will reveal TikTok's most underused tool, Creator Search Insights, and show how it can transform a content strategy into a search-led system. Using the same approach that helped her generate over 350,000 views and 5,000 followers, she will walk through how to find the Content Gap filter in Creator Search Insights, validate keywords alongside existing SEO tools, and structure content to rank in TikTok search results. Attendees will leave with a repeatable, keyword-led workflow they can apply to any brand from Monday morning.