Oliver's talk will explain why crawl bloat remains a critical technical SEO bottleneck, why resolving it matters more than ever, and how SEOs can fix it on large, complex websites.

He will cover how everyday retail and trading decisions can inadvertently create low-value URLs, why faceted navigation remains one of the biggest crawl bloat risks, and how technology-led approaches can be used to specifically give back control and reduce those challenges.

The session is ideal for those new to technical SEO, as well as experienced professionals working on enterprise websites. Attendees will leave with a wider understanding of crawl bloat and the practical frameworks Oliver has used to identify, manage and resolve it.