Adam will discuss the analysis of 250 retailers across 9 metrics related to AI visibiity including crawlability, structured data, alt tags, brand sentiment and benefit led content and then compared that to AI visibiity to see what factors had the most influence on being visibile in AI he will present some surpising cases where brands excelled in SEO but were almost invisibile in AI. So he will also be presenting why good SEO doesn't mean good AEO.