BrightonSEO

Who AI Cites Now: How Source Patterns Shifted Since December 2025

Brighton, October 2026

When an AI engine answers a search, it pulls from a handful of sources and cites them. That set is not fixed. It moves. And since December 2025, the mix of what AI search actually cites has shifted in ways most SEO teams never see, because they're measuring rankings, not citations.

Gintare has spent the last eight months tracking cited sources across different AI engines. In this session she walks through how the picture changed, month by month. Which source types gained ground. Which quietly lost it. How much the same prompt can cite completely different pages from one month to the next, and what that volatility means for anyone trying to measure AI visibility.

This is a data session, not a theory session. You'll see the real movement in the numbers and leave with a clear read on where AI search is heading and what earns a citation now.

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About this session

Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Thu 08 Oct, 2026 | 09:30 AM