What made you decide to attend brightonSEO & Hero Conf?

I have been attending for the last three years, and the main reason I go is because there are always good topics that interest me and are applicable to my job. As an added bonus, it's located in San Diego, where I'm located

What was your biggest takeaway or favorite part of the event?

For 2025, there were a good number of sessions around AI. From covering the impact on the industry to sharing stats, applicable case studies, and recommendations on how to maximize AI for marketing 

How has attending benefited you or your work?

This year, the AI sessions at brightonSEO corroborated what our marketing team has seen in terms of trends and performance. It was good to see that the presenters reached the same conclusions as we did.

Have you seen any specific results or wins since attending?

I got good tips to test on YouTube and social media channels that I am going to put in testing soon.

What would you say to someone thinking about coming to brightonSEO or Hero Conf for the first time?

I highly recommend that anyone attend brightonSEO or Hero Conf. Whether you are new to digital marketing or looking for a strategy or networking. This is a great event because in the last two years that I have attended, I have found value from the tactical to the strategic, as well as learning something new and keeping myself on top of the latest trends.