BrightonSEO
Louis Payne

"My message to anybody considering attending brightonSEO for the first time is that you won’t be disappointed!"

Louis Payne, Marketing Director, One White Orchid Inc.

What made you decide to attend brightonSEO?

Having been extremely impressed after attending a previous brightonSEO, I was eager to participate in the conversations at this year’s event so I can keep a finger firmly on the pulse of the industry and how it’s evolving. I have consistently found brightonSEO to be a fun, friendly and exceptionally well organized place to learn and network with credible and engaging industry experts. 


What was your biggest takeaway or favorite part of the event?

My biggest takeaway from brightonSEO was that the search industry is experiencing a seismic shift as a result of the increasing prevalence of AI across all aspects of modern business. My favorite part of this year’s event was gleaning valuable insights into the growing importance of AI, how it’s impacting the world of search, and strategies that leverage the opportunities it presents for brand marketing in today’s business environment.

How has attending benefited you or your work?

Attending brightonSEO has directly benefitted my work by introducing me to new tools and techniques that help optimize our brand’s visibility in the rapidly evolving world of search, as well as strategies for integrating them in to our daily operations.


Have you seen any specific results or wins since attending?

We are starting to implement AI tools after learning about them at brightonSEO, which are already streamlining our operations. As a result we are anticipating a welcome shift towards increased procedural efficiency in the months to come and beyond.


What would you say to someone thinking about coming to brightonSEO for the first time?

My message to anybody considering attending brightonSEO for the first time is that you won’t be disappointed! Between the huge array of diverse topics covered by credible experts, the ample opportunities to network and connect with industry peers, and impressive professionalism with which the events are executed, I would feel confident assuring any potential visitor to brightonSEO that they will leave with far more than they arrived with.

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