Danny will explore how Connected TV, social, and search work together across the modern paid media funnel to influence PPC performance.
This session breaks down the cross-channel journey, showing how upper-funnel awareness drives downstream search demand and conversion efficiency.
Attendees will walk away with practical frameworks for measuring impact, aligning channels, and making smarter budget decisions across CTV, social, and search.
In this talk, Cory Henke will break down how AI is changing video media buying by moving beyond platform metrics and into deeper, off-platform analysis.
He will share practical systems for using AI to generate creative variation, iterate faster, and uncover insights by combining paid media data, organic social signals, and on-site performance data.
Through real case studies, Cory will show how AI has become foundational to his current workflow generating a deeper connection with client partners by streamlining insight, creative development, and campaign improvement.
In this session, Keegan will show attendees how to build a practical multi-touch, multi-channel attribution system using GA4, BigQuery, and Looker Studio without buying another attribution platform. He will walk through how to use GA4 export data in BigQuery to create a more flexible view of the customer journey, then turn that data into reporting that is actually useful for budget, channel, and optimization decisions. Attendees will leave with a clear framework for moving beyond platform-reported performance and building more credible attribution reporting with tools they likely already have access to.
