Brands are racing to gain visibility in AI overviews and chat-based search, but the shift to agentic web changes the rules entirely.
Your brand is no longer defined by what you publish, but by what machines can understand, trust, and act on.
In this session, Martha van Berkel will break down how AI systems interpret web content and how to evolve your approach beyond traditional schema markup for an AI-first ecosystem.
You’ll learn how leading organizations govern content knowledge graphs that improve AI visibility, reduce hallucinations, and give them control over how their brand is represented
Martha will share real-world results and a practical framework you can apply to evolve your schema markup strategy, so you can drive visibility today while preparing your content for AI agents and the next generation of discovery.
Attendees will learn:
- How AI systems interpret web content, and how to get more from your schema markup
- How to implement advanced Schema Markup to build a clear, governed knowledge graph
- Proven approaches to improving AI visibility and reducing hallucinations
- A practical framework for evolving your schema strategy to support AI-first search and emerging agent frameworks like NLWeb and Web MCP
