Bland ToFu content doesn't work anymore, and writing for the SERPs is a cycle of diminishing returns.
In this talk, Chima explains how to create content that captures high-quality leads and converts faster in a slower buying cycle.
Enough with the "what is", "how to" boring ass content
San Diego, September 2026
About this session
brightonSEO Track 2, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Tue 15 Sep, 2026 | 03:30 PM
Content strategy in 5 years: Why your verbal identity is your competitive moat
San Diego, September 2026
Ken will make the case that 90% of what passes for "content strategy" today is about to become worthless in 5 years.
AI is not going to replace you. It's going to turn you into unseasoned oatmeal.
When every founder and brand can generate technically competent content on demand, the only thing that separates signal from noise for your audience is verbal identity: the lived experiences, style, conviction and weird human squishiness that no model can replicate.
You'll walk away with a framework for finding yours plus a little extra self-esteem before the window closes.
About this session
brightonSEO Track 2, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Tue 15 Sep, 2026 | 03:30 PM
Why every business needs a podcast: Building SEO, relationships, and revenue
San Diego, September 2026
Unlock the untapped potential of podcasting as both an SEO asset and a business growth engine.
In this actionable session, Greg Wasserman reveals how interview-based podcasts do more than just build audience—they forge strategic business relationships and create a wealth of evergreen, repurpose-able SEO content.
Discover a blueprint for attracting ideal clients, boosting authority, and multiplying your organic search results without relying on cold emails or expensive ads.
About this session
brightonSEO Track 2, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Tue 15 Sep, 2026 | 03:30 PM
