In this talk, Sean will break down Spillover Commerce, a system that allows premium Amazon brands to spend once on acquisition and profit across multiple channels.
He will show how Amazon and owned storefronts can be designed to reinforce each other, increasing total demand while reducing reliance on a single platform.
Attendees will leave with a clear framework for turning Amazon ad spend into durable, multi-channel profit.
In this talk, Kenton will show you how you can utilize Amazon DSP to drive direct to consumer sales off of Amazon.
Using shopping signals from product interactions on Amazon, you will learn the best practices for growing both on and off Amazon sales using DSP strategies.
Google Search is changing rapidly. Innovations like AI Max are reshaping how products are discovered, recommended, and purchased.
For brands with large catalogs, success is no longer just about bidding more or blind-faith automation, it's about giving Google's AI the right data, structure, and signals to make smarter decisions.
In this talk, Ben Riggle, Managing Director at Channable, will explore how brands can prepare for Google's AI-driven future using.
Through real-world examples, Ben will demonstrate how optimizing product data, intelligently segmenting catalogs, and feeding AI richer information can improve visibility, efficiency, and advertising performance across Google's evolving ecosystem.
