In this talk, audience members will learn:

-Why the skills that make you good at SEO are the same skills that make you dangerous with AI assisted development

-A repeatable framework borrowed from agile product management that turns vague ideas into working solutions

-A live build from problem statement to shipped tool, including the messy middle where things break
No magic. No "just prompt it right." Just a method anyone can learn.

-The business case is simple. Custom internal tools mean fewer SaaS subscriptions, faster turnaround on analysis, and insights that actually drive revenue instead of sitting in a backlog. One SEO who can build is worth three who can only recommend.

Walk away knowing how to turn "I wish I could build that" into "I just shipped that."

Agentic engineering is taking over the world of SaaS and data, and it is different from vibe coding.

It is also the most important trend in managing AI search & SEO effectively and there is a right way to do it (and a wrong way).

I will walk through the key strategies and techniques that marketers need to put into practice in order to deliver quality and reliable data products for this new age of agentic marketing.