Meta Ads performance is driven by sending the best tracking data possible to help the platform optimize.
Brett will walk you through the inside secrets of Meta's tracking system, and show you the high priority elements you should have in your account to position your Ad campaigns for success.
In this talk, Akvile will challenge the idea of “best practices” in Meta Ads and explain why top-performing advertisers are often the ones breaking them.
Drawing from real campaign insights, she will unpack which commonly accepted rules no longer apply and why.
Attendees will learn how to think beyond rigid playbooks, evaluate performance in context, and make smarter, more strategic decisions across creative, targeting, and account structure.
While the session focuses on Meta, the principles shared will be applicable across other advertising platforms.
In this talk, Michelle shares a practical framework for building creative diversity at scale without sacrificing performance or efficiency.
She explores how AI, audience insights, and structured creative systems can help marketers continuously generate, test, and optimize creative while avoiding fatigue and driving stronger business results.
Attendees will leave with actionable strategies they can immediately apply to scale high-performing creative programs.
