The campaign manager role is changing.
Not disappearing. Sam Tomlinson breaks down why the old model of hyper-segmented accounts and manual optimization is dead, how AI and automation are reshaping what platforms can (and can't) do for you, and how practitioners can evolve from button-pushers into the strategic growth architects that modern paid media demands.
Featuring real case studies and a framework you can start using immediately.
Hero Conf - Track 2
Wed 16 Sep, 2026 | 11:10 AM
The keyword is dead. As Google Ads pivots to an AI-driven, keywordless ecosystem, the traditional search playbook is being dismantled.
In this session, Greg breaks down the shift from manual query matching to the "Intent Economy."
Attendees will learn how to weaponize first-party data as a targeting signal, why creative assets are the new engine of performance, and how to evolve search strategies to thrive alongside Performance Max and AI Max.
Join this session to master the transition from manual management to high-level intent strategy in an automated world.
Hero Conf - Track 2
Wed 16 Sep, 2026 | 11:10 AM
In this talk, Jack will break down the full-funnel advertising strategies his agency is using to scale Amazon brands in 2026.
Drawing from real client case studies and hands-on experience managing channel P&Ls across brands ranging from $1M to $50M in revenue, Jack will share how to think beyond ACOS and take a strategic, CMO-level approach to Amazon growth, including how to allocate budgets, structure campaigns for profitability, and measure what actually matters for long-term brand scaling.
Hero Conf - Track 2
Wed 16 Sep, 2026 | 11:10 AM
