The campaign manager role is changing.
Not disappearing. Sam Tomlinson breaks down why the old model of hyper-segmented accounts and manual optimization is dead, how AI and automation are reshaping what platforms can (and can't) do for you, and how practitioners can evolve from button-pushers into the strategic growth architects that modern paid media demands.
Featuring real case studies and a framework you can start using immediately.
In this talk, Jack will break down the full-funnel advertising strategies his agency is using to scale Amazon brands in 2026.
Drawing from real client case studies and hands-on experience managing channel P&Ls across brands ranging from $1M to $50M in revenue, Jack will share how to think beyond ACOS and take a strategic, CMO-level approach to Amazon growth, including how to allocate budgets, structure campaigns for profitability, and measure what actually matters for long-term brand scaling.
