The campaign manager role is changing.
Not disappearing. Sam Tomlinson breaks down why the old model of hyper-segmented accounts and manual optimization is dead, how AI and automation are reshaping what platforms can (and can't) do for you, and how practitioners can evolve from button-pushers into the strategic growth architects that modern paid media demands.
Featuring real case studies and a framework you can start using immediately.
Campaign types like AI Max, PMax, and Advantage+ mean automation now decides where most paid budgets go.
And they make decisions based on the signals you give them. Feed them junk, and they optimize toward junk.
Lunio's Chief Strategy Officer, Chester Scott, argues that many marketers are making the costly mistake of ignoring the low-intent traffic that quietly corrupts the data underpinning the decisions made by “Smart” bidding and targeting algorithms.
This session reframes wasted spend as a signal-quality problem, and shows practitioners how to grab the reins and steer automated campaign types in the right direction.
In this talk, Jack will break down the full-funnel advertising strategies his agency is using to scale Amazon brands in 2026.
Drawing from real client case studies and hands-on experience managing channel P&Ls across brands ranging from $1M to $50M in revenue, Jack will share how to think beyond ACOS and take a strategic, CMO-level approach to Amazon growth, including how to allocate budgets, structure campaigns for profitability, and measure what actually matters for long-term brand scaling.
