BrightonSEO

Paid Social

LinkedIn ads: 5 tricks to cut your costs in half

San Diego, September 2026

The B2B targeting of LinkedIn Ads is incredible, but boy, do we pay a premium to advertise! Don't you wish there was a way to pay less for effective targeting?

There is! AJ Wilcox, the host of the LinkedIn Ads Show, is going to walk you through the 5 pitfalls that are making you pay more than you should for your traffic.

In this session, you’ll learn:
-The major pitfalls to avoid that will cut your costs by 57%
-Which ad formats are generating the best ROI in 2026
-How to build a 3-stage funnel that turns your LinkedIn Ads account into a lead generating machine

Share this talk:

About this session

Hero Conf - Track 1

Wed 16 Sep, 2026 | 11:10 AM

Your reporting, your rules: Building automated meta ads insights directly from the API

San Diego, September 2026

The Meta Ads Manager interface tells you what Meta wants you to see.

The Marketing API tells you everything else. In this session, Bianca takes you from understanding what the API unlocks for reporting to building automated pipelines that surface the insights that actually matter for your clients or business.

This is not a general API overview.

The entire session is focused on one thing: using the Meta Marketing API specifically for reporting and automation, with multiple real-world examples across different use cases and account types.

Share this talk:

About this session

Hero Conf - Track 1

Wed 16 Sep, 2026 | 11:10 AM