Drawing on patterns from millions of businesses around the world, in this talk, Jeremy reveals three ways AI is helping businesses convert more leads into sales: creating higher-converting experiences, responding faster and more consistently and delivering smarter, personalized follow-up at scale.
3 ways AI is turning more leads into sales
San Diego, September 2026
The new off-page SEO/AIO playbook: Links, mentions, and brand building
San Diego, September 2026
In this session, you’ll learn how to develop modern off-page SEO strategies that improve both traditional organic rankings and AI-driven visibility.
We’ll cover:
- The off-page signals that matter most right now, including backlinks, brand mentions, topical relevance, trust, and real-world authority indicators that influence both organic search and AI systems.
- How to build diversified off-page campaigns that consistently capture those signals—without relying on one tactic or one type of link.
- Modern strategies that scale, including Digital PR assets, data-led campaigns, partnerships, resource link building, and brand-forward content designed to earn coverage.
- What’s likely to matter more going forward, as search evolves toward entity understanding, credibility, and brand authority.
- What will matter less over time, including outdated tactics and low-value signals that don’t create lasting trust or visibility.
You’ll leave with a practical framework for building off-page SEO strategies that are resilient, measurable, and aligned with the future of search.
SEO as a research engine: Using search data to shape marketing strategy
San Diego, September 2026
In this talk, Nicole will explore how search data can be used as a powerful research engine to shape smarter marketing strategy.
She will walk through practical frameworks for using keyword trends, intent signals, and competitive insights to inform messaging, content planning, and strategic decision-making.
Attendees will leave with a tactical and strategic understanding of how to transform SEO from a performance channel into a source of real-time market intelligence.
