This is one of the biggest and deepest studies to date on how LLMs decide what to cite.

From WLDM’s AI Research Lab, this session analyzes over 11 million AI citations from ChatGPT and other LLM's to reveal how sources are selected, weighted, and surfaced.

The findings challenge many long-held SEO assumptions.

Traditional authority signals alone do not explain AI visibility.

Instead, LLMs rely heavily on contextual alignment, semantic similarity, and co-citation networks to establish trust.

This session goes beyond headline results.

Attendees will see the exact methodology WLDM uses to extract AI citations from real client environments, connect them with Google rankings, and map co-citation networks to identify link opportunities that influence both search performance and AI discovery.

Attendees will receive access to WLDM’s analysis tools and workflows and leave with a practical, repeatable framework they can apply immediately.