AI is rewriting the customer journey, causing a meaningful shift at each stage starting with discovery.

AEO work now spans content, paid media, eCommerce, SEO, and brand, but each team is working in silos.

There’s a missed opportunity: to run AEO as a coordinated practice with a shared, measurable goal.

Agentic Campaigns closes the gap. For agencies and marketing teams running concurrent optimization across dozens of product lines, markets, and teams, this session will cover the operational infrastructure that makes AEO scalable, not as a one-time push but as a sustained, enterprise-wide practice.

From setting the goal to coordinating the tactics that support it, Bluefish will walk through how to apply the well-known workflow of a traditional marketing campaign to agentic marketing.

For agencies, it becomes a repeatable workflow to deliver across every client. Marketers leave with a model they can start running Monday.