Most GEO conversations still center on prompts, citations, visibility tracking and AI recommendations.

What gets less attention is where influence is actually being built, and why some brands are consistently surfaced while others remain invisible.

This session is designed for marketers, SEOs and brand leaders trying to understand how visibility is earned in AI-powered search.

It explores three areas shaping the future of GEO:
• Why visibility is won beyond the website
• Which citations carry real influence
• Why many organizations are not structured to build authority at scale

Using citation analysis across multiple industries, the talk will show how authority is shaped by publishers, communities, review platforms, creators, affiliates and other trusted sources. It will also look at why the strongest signals vary by category, and how fragmented teams, budgets and KPIs can limit GEO performance.

Attendees will leave with a clearer view of the authority ecosystems that matter in their industry, plus a practical way to align SEO, PR, affiliates, community and social activity around the signals that influence AI recommendations.