In this talk, Tiffany will show what Prerender's analysis of 100M+ pages reveals about why most websites are silently failing the machines that now decide what gets found — from Google to ChatGPT to autonomous agents.

She'll introduce a five-step framework that maps the sequence every machine runs before any SEO tool has anything to work with, and share proprietary data on who is actually winning AI citations (spoiler: it's not the brands spending the most on content).

The audience will leave with three actions they can take immediately to fix what no dashboard is showing them.