Most paid search accounts are well-optimized on paper yet still leaving performance on the table. In this session, Brainlabs Chief Solutions Officer Jeremy Hull pulls back the curtain on the high-leverage tactics Google won't surface in your recommendations tab.

Expect advanced targeting moves, real examples of what testing gets right (and wrong), and a practical look at where AI and GEO create untapped search advantage.

You'll leave with a shortlist of plays ready to test in your accounts next week.