Consistency is the new visibility currency. As AI search and LLMs reshape how brands get discovered, a scattered strategy doesn't just underperform — it disappears.

In this talk, Jake breaks down how to build a brand presence that search engines, the media, and AI models can't help but recognize.

He'll cover how to get strategic about who your brand is (and isn't), tactics for winning consistent media coverage, and how to distribute content across platforms that actually maps to customer pain points.

Expect concrete examples for making all of it measurable, so your integrated teams stays accountable and your strategy stays focused.