In this talk, audience members will learn:

-Why the skills that make you good at SEO are the same skills that make you dangerous with AI assisted development

-A repeatable framework borrowed from agile product management that turns vague ideas into working solutions

-A live build from problem statement to shipped tool, including the messy middle where things break
No magic. No "just prompt it right." Just a method anyone can learn.

-The business case is simple. Custom internal tools mean fewer SaaS subscriptions, faster turnaround on analysis, and insights that actually drive revenue instead of sitting in a backlog. One SEO who can build is worth three who can only recommend.

Walk away knowing how to turn "I wish I could build that" into "I just shipped that."