Ken will make the case that 90% of what passes for "content strategy" today is about to become worthless in 5 years.

AI is not going to replace you. It's going to turn you into unseasoned oatmeal.

When every founder and brand can generate technically competent content on demand, the only thing that separates signal from noise for your audience is verbal identity: the lived experiences, style, conviction and weird human squishiness that no model can replicate.

You'll walk away with a framework for finding yours plus a little extra self-esteem before the window closes.