Every AI answer is assembled from a short list of sources. Our starting set of brands was not on it — zero mentions on their core queries.

This session is the analysis of what separated the articles that got them there from the ones that changed nothing.
Across 1,000+ articles published with 100+ brands and 50+ agencies, we tested one question: which characteristics of an article, and of its publisher, correlate with being picked up by ChatGPT and AI Overviews?