In this talk, Cory Henke will break down how AI is changing video media buying by moving beyond platform metrics and into deeper, off-platform analysis.

He will share practical systems for using AI to generate creative variation, iterate faster, and uncover insights by combining paid media data, organic social signals, and on-site performance data.

Through real case studies, Cory will show how AI has become foundational to his current workflow generating a deeper connection with client partners by streamlining insight, creative development, and campaign improvement.