Google Search is changing rapidly. Innovations like AI Max are reshaping how products are discovered, recommended, and purchased.

For brands with large catalogs, success is no longer just about bidding more or blind-faith automation, it's about giving Google's AI the right data, structure, and signals to make smarter decisions.

In this talk, Ben Riggle, Managing Director at Channable, will explore how brands can prepare for Google's AI-driven future using.

Through real-world examples, Ben will demonstrate how optimizing product data, intelligently segmenting catalogs, and feeding AI richer information can improve visibility, efficiency, and advertising performance across Google's evolving ecosystem.