In this talk, Cristiano will share how Somebody Digital has built the systems, frameworks, and structures to make AI work, not as a novelty, but as a core part of how the team operates every day.

Most organisations working with AI face the same challenges: context degrades over long sessions, knowledge doesn't carry over between conversations, workflows break when tools change, and outputs lack the depth and nuance of genuine expertise.

Cristiano will walk through the six components Somebody Digital has developed to tackle these problems, from mapping workflows that survive any tool or platform change, to building structured knowledge bases, managing memory so AI doesn't quietly lose the plot mid-session, and developing custom skills rooted in the agency's own expertise.

He'll also explain how moving from prescriptive prompting to collaborative problem-solving with AI tools and agents has changed the way SEO specialists use AI to augment their skills and deliver stronger work.

It's a practical, honest look at what Somebody Digital has built, what broke along the way, and the principles that hold it all together, so whether you're an agency delivering SEO, GEO, and AEO for your clients, or an in-house team looking to raise your standards, you walk away with a framework you can put into practice.